Online Marketing Strategy
There are some some basic schemes you need to take into consideration when you are marketing your products and services online.
This is an outline of a complete marketing plan.
Key success factors
Financial situation / needs
The overall market
Changes in the market
Customer buying decisions
Nature of competition
Changes in the industry
Opportunities / Issue Analysis
SWOT Analysis (SWOT = Strengths Weaknesses Opportunities Threats)
Key competitive capabilities
Budget (financial forecast)
Please note that structure should follow strategy.
Here are some interesting publications that might help you in your online marketing activities.
- Damian Ryan - Understanding Digital Marketing
- Ryan Deiss & Russ Henneberry - Digital Marketing For Dummies
- Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - Marketing 4.0: Moving from Traditional to Digital