Social Media Marketing
Social Media Marketing is another effective way to promote your music. Social networks like e.g. Facebook are of paramount importance for your marketing activities.
Social media marketing has some important aspects:
- Creating a buzz around your music. It can promote your productions through user to user contact rather than through a "traditional" online shop.
- Building ways that enable fans of your music to promote a message themselves.
- Social media marketing is not controlled by any organizations, quite the contrary it encourages open discussions.
The main objective of social media marketing is to generate traffic and legal downloads if you're promoting your tracks. Usually, messages like "support the artist" are usually very important.
Here are some interesting publications that might help you in your online marketing activities.
- Damian Ryan - Understanding Digital Marketing
- Ryan Deiss & Russ Henneberry - Digital Marketing For Dummies
- Philip Kotler, Hermawan Kartajaya, Iwan Setiawan - Marketing 4.0: Moving from Traditional to Digital